Chief Marketing Officer (CMO) - Resume Example & Template

Resume of Chief Marketing Officer (CMO) in Text Format

AVLOK SHARMA

Phone Number: 9953776253 I Email: info@getsetresume.com I LinkedIn: linkedin.com/company/getsetresumes 

CHIEF MARKETING OFFICER (CMO) -leveraging 14+ years of experience

A marketing visionary with a proven track record of driving brand growth, customer engagement, and revenue expansion. With over 14+ years of transformative marketing leadership, excels in crafting innovative strategies that elevate brand positioning, fostering customer loyalty, and delivering measurable business impact. Strong expertise spans brand development, digital transformation, and cross-functional collaboration, all aimed at achieving organisational goals and driving market leadership. 

PROFILE SUMMARY 

• Serve as the brand custodian to drive a customer-centric culture that causes happy customers to be the company’s greatest marketing team
• Builds high-performing marketing teams and fosters a culture of collaboration, creativity, and accountability.
• Highly intuitive and develops compelling brand identities and positioning that resonate with target audiences and drive competitive differentiation.
• Skilled in leveraging digital technologies to transform marketing efforts, enhance customer experiences, and drive online engagement.
• Record of crafting outstanding marketing programs to include brand marketing, product marketing, field marketing, marketing technology, demand generation, digital media, and education initiatives
• Seamlessly collaborates with executive leadership, sales teams, and product development to drive organisational success.
• Demonstrates strong expertise in utilising marketing analytics to extract actionable insights, optimise campaigns, and enhance Return on Investment.
• Experienced in pioneering creative marketing strategies that break through the noise, captivate audiences, and achieve outstanding results.

CORE COMPETENCIES

• GTM Strategy
• Brand Activations
• Team Leadership 
• Marketing Department Leadership
• Market Research & Analytics
• Relationship Building 
• Omni-channel Campaigns
• Customer Experience Enhancement
• Communication & Messaging 

PROFESSIONAL EXPERIENCE 

Firebird Industries, Chandigarh | Jan 2019 - Present 

Chief Marketing Officer (CMO)

• Defining and strengthening the company's brand identity, ensuring consistent messaging across all channels.
• Crafting brand positioning that resonates with target audiences and differentiates the company in the market.
• Developing and communicating the company's marketing vision, strategies, and objectives to align with business goals.
• Leading the creation of integrated marketing plans that encompass brand strategy, product positioning, and customer acquisition.
• Developing and implementing customer acquisition strategies to expand the customer base.
• Designing customer retention programs, loyalty initiatives, and personalised experiences to maximize customer lifetime value.
• Leading digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.
• Overseeing traditional marketing channels such as print, TV, radio, and events, optimizing their impact on the overall strategy.
• Utilising marketing analytics to measure the effectiveness of campaigns and initiatives.
• Extracting actionable insights from data to refine marketing strategies and enhance ROI.
• Collaborating with product teams to inform product development and innovation based on market trends and consumer insights.
• Identifying opportunities for new product launches, market expansions, and strategic partnerships.
• Building and leading a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Providing mentorship, guidance, and professional development opportunities for team members.
• Collaborating closely with cross-functional teams, including sales, product development, and executive leadership.
• Aligning marketing strategies with broader company objectives and ensuring consistent communication.
• Developing and managing the marketing budget, allocating resources effectively to optimize marketing initiatives.

Goldmines Group, Chandigarh | May 2014 - Dec 2018

Director-Marketing

• Developed and executed comprehensive marketing strategies that align with the company's overall goals and objectives.
• Collaborated with the executive team to contribute marketing insights and perspectives to the overall business strategy.
• Defined and maintained the organisation's brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
• Developed brand positioning, differentiation, and storytelling to resonate with target audiences.
• Lead the conceptualisation, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
• Collaborated with creative teams to produce compelling and engaging content that resonates with the target audience.
• Drove digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
• Collaborated with product and sales teams to plan and execute successful product launches and promotions.
• Developed go-to-market strategies that highlight product benefits and resonate with the intended audience.
• Oversaw public relations efforts, including media relations, press releases, and crisis communication strategies.
• Built relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
• Identified and established strategic partnerships and collaborations to expand brand reach, customer base, and market influence.

Parker Corporation, Chandigarh | May 2010 - Apr 2014

Assistant Director-Marketing

• Assisted the Director of Marketing in developing and implementing marketing strategies that align with overall business objectives.
• Contributed to the planning of marketing campaigns, initiatives, and tactics that drive brand awareness and customer engagement.
• Participated in the creation and execution of integrated marketing campaigns across multiple channels, including digital, print, and events.
• Collaborated with creative teams to develop compelling content that resonates with target audiences.
• Supported digital marketing efforts, including social media management, content creation, email campaigns, and SEO optimisation.
• Assisted in analysing data to evaluate the effectiveness of digital strategies and make recommendations for improvement.
• Contributed to maintaining the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
• Assisted in the development of brand positioning and storytelling strategies.
• Collaborated with internal teams, such as sales, product, and design, to align marketing efforts with business goals.
• Ensured seamless execution of events, from logistics to promotional materials.

ACADEMIC CREDENTIALS 

EDUCATION: 

• Master of Business Administration, Indian Institute of Management, Chandigarh, Jul 2001 – Apr 2003
• Bachelor of Business Administration, DLF Institute of Management, Chandigarh, Jul 1998 - Apr 2001 

PERSONAL DOSSIER

Languages Known- English, and Hindi