Resume of Product Manager - Digital Education in Text Format
BHANU PRATAP SINGH
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PRODUCT MANAGER-DIGITAL EDUCATION -leveraging 12+ years of experience
Product manager with extensive expertise leading cross-functional teams to develop, construct, launch, and manage world-class SaaS innovations. To evolve product strategy, combine technology talents with considerable Agile/Scrum experience, a marketing focus, and analytical abilities. Prioritize and manage several projects while adhering to deadlines and financial constraints. Proven track record of delivering successful content-rich digital education initiatives focused on brand development and customer engagement. Expertise in managing digital products, website development, and product roadmaps. Proficiency in modern product discovery and delivery strategies.
PROFILE SUMMARY
- Proficient in identifying user needs, problems, and opportunities through research, analysis, market data, and direct interaction with the users
- Skilled in working with designers and UX researchers to develop, prototype, test, and optimize high-fidelity visuals and prototypes
- Adept at developing and iterating wireframes, managing backlog, user stories, and user flows with the scrum team
- Proven ability to manage complex business problems across internal and external partners, and break them down into simple solutions that focus on customer needs.
- Passion for data schemas and systems integrations that enables and unlocks future features and capabilities.
- Experience in leveraging metrics tools and data analysis skills to understand how users actually interact with products.
- Competency in efficiently communicating a product strategy and goals, to encourage team members, stakeholders, and other contributors to the product’s success.
- Spearheaded the development of customized web applications, assessing client needs, available technology, and desired growth.
CORE COMPETENCIES
- Technical Product R&D
- Product Roadmaps
- Requirements Gathering & Analysis
- Team LeadershipSDLC
- Market & Competitor Research
- Product Lifecycle Management
- UX / UI Design
- Test-Driven Development
PROFESSIONAL EXPERIENCE
VIPS, Lucknow | Jan. 2019 – Present
Product Manager – Digital Education
- Capturing the K-12 school needs from the market, competition, internal teams and defining the product specifications to lead its development with the help of content and technology team
- Implement the digital platform, app development, and enhancements and increase the overall usage of digital initiatives in schools
- Creating and monitoring product development plan involving multiple stakeholders like a content team, technology, marketing, etc. to ensure timely content upload and new feature development
- Developing product literature like product information document, sales support literature, proposal, presentation, successful case studies, FAQs, brochures, etc
- Create collaboration, tie-up, launch, and go-to-market plan for the new product portfolio along with marketing, sales, and operations team tracking the market/competition developments which include new entrants, new products launched, competition pricing, or any other competition initiatives to enhance and update the field teams
- Prepare the annual project plan for the product development, including market sizing, revenue, and expansion in the market
- Segmenting the existing target market on various parameters. Identify high potential segments and develop new product offerings which can help boost the revenue growth
- Identifying opportunities to cross-sell add-ons to current consumers to increase revenue and help retention and target new market
- Identify potential areas of improvement and opportunities from data analysis and proactively guide the department heads to take right decisions
Maharaja Agarsen Public School, Lucknow | Apr. 2015 – Dec 2018
Product Manager – Digital Education
- Lead the strategy, roadmap, and delivery against key components involved in delivering a world-class coaching and support experience.
- Crystallize the needs of our internal users in order to best serve external customers, and translate into technical product requirements including authoring, grooming and prioritizing user stories.
- Ensure the right data is presented at the right time to internal users via a seamless user experience and that all relevant data is timely and consumable for downstream users.
- Use data, user research, and market knowledge to craft a vision for your product area and identify areas of opportunity, building a case for new product investments.
- Lead cross-functional projects related to framing and delivering for internal and external consumers.
- Work directly with engineering, analytics, and senior leadership to deliver effective product(s) to market.
- Represent your product both internally to the business and externally to our customers through all phases of the Student Services lifecycle.
mElimu Edutech Private Limited, Delhi |Apr. 2013 – Apr. 2015
Product Manager – Digital Education
- Define and establish the product vision, goals, supporting business metrics, and success indicators for the education domain across platforms.
- Product ownership and project management throughout the product lifecycle from initial concept, scope, design, development, to final delivery and post-launch follow-up.
- Collaborate with developers on product development and validate technical design against product requirements.
- Develop product strategies and articulate vision through detailed product specifications for mobile apps, video, and web products, including feature lists, product requirements, user stories, flows, and wireframes.
- Gather and manage product feedback through surveys, concept testing, analytics tools, and A/B testing.
- Owned the product roadmap and lead Growth initiatives and drive them to successful outcomes - from building, launching, and optimizing critical user flows.
- Drive market research: a mix of quantitative-primary (surveys, segmentation, positioning research, product proposition/ concept tests etc.), qualitative-primary (focus groups, in-depth interviews, market research online communities, etc.), and secondary/desk research
- Kept abreast of the market and competitive landscape globally and be tuned into the new developments
Youth for Talent and Services, Delhi| Dec. 2011 – Mar. 2013
Associate Product Manager – Digital Education
- Managed the execution of the product lifecycle management from concept through launch and beyond; Break down the overall product strategy and roadmap into specific components.
- Evaluate market opportunities and utilize research to position/reposition our products to best capture them; and identify new opportunities and refine requirements.
- Defined and guided both the near- and long-term product strategy for growing the products and features that offers to users, including both existing and new subscription products, offers, etc.
- Ability to define the economic rationale for every new product and translate into metrics
- Collaborated with external influencers, subject matter experts, partners effectively to drive growth and be the point of contact on the team.
- Created and maintained product plan for the assigned category which should include details like course catalog coverage, target audience, competition analysis, revenue estimates, and go-to-market strategy
- Worked closely with management, business, engineering, and operations teams during the process of course creation
- Developed sales enablement tools and train the sales team on the new product
Guild Education, Delhi | Apr. 2009 – Dec 2011
Assistant Product Manager – Digital Education
- Collaborated with usability, technology, and business development team to develop a deep understanding of customers, identify gaps in core product functionality, help build the right set of features, and track adoption for the same
- Understand and communicated accurately the product vision and features to all stakeholders
- Rigorously monitored key performance metrics and coordinate with various teams to take corrective actions if needed
- Defined and conducted market research to gain a better understanding of user behavior and competition. Gather information and data from multiple sources (consumer research, partners, competitive analysis), develop insights and translate findings into actionable insights
- Provided analytics-based insights to help iterate on the product to make it more useful to customers
- Proactively identified and resolved strategic issues that may impair the team's ability to meet strategic, financial, and technical goals
- Worked with various teams (technology, design, marketing, finance, etc.) to manage operational issues such as fulfillment, external partner relationships, and other compliances and customer conversions
- Drove customer conversions and increase customer delight via product interventions
ACADEMIC CREDENTIALS
Education – Bachelor of Technology | Jamia Millia Islamia, New Delhi | 2009
~References and other document’s available upon request ~
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