Resume of VP-Marketing in Text Format
PRIYANSHU BHATNAGAR
Phone Number: 9953776253 I Email: info@getsetresume.com I LinkedIn: linkedin.com/company/getsetresumes
VICE PRESIDENT-MARKETING -leveraging 11+ years of experience
A visionary Vice President of Marketing with an extensive track record of driving brand growth, customer engagement, and revenue generation. Adept at leading cross-functional teams, fostering innovation, and leveraging data-driven insights to shape impactful campaigns and initiatives.
PROFILE SUMMARY
- An exceptional marketing leader, with dedicated expertise in crafting and executing comprehensive marketing strategies that align with business objectives, deliver measurable results, and elevate market presence.
- Track record of effectively leading diverse teams to deliver exceptional results, fostering collaboration, and inspiring professional growth.
- Known for conceptualising and executing integrated marketing campaigns that resonate with target audiences and drive engagement.
- An eloquent communicator and collaborator, adept at aligning marketing efforts with sales, product, and other departments.
- Years of experience in driving organizational change, introducing new processes, and managing transitions for successful outcomes.
CORE COMPETENCIES
- GTM Strategy
- Marketing Dept. Leadership
- Campaign Analytics
- Omni Channel Marketing
- Market & Competitive Research
- Budgeting & Negotiations
- CRM and Marketing Automation
- KPI Benchmarking
- Communication Skills
PROFESSIONAL EXPERIENCE
Phoenix Industries, Navi Mumbai | Jan 2020 - Present
Vice President-Marketing
- Developing and executing comprehensive marketing strategies aligned with the company's goals, vision, and market trends.
- Collaborating with C-suite executives to contribute marketing insights and perspectives to the overall business strategy.
- Leading and inspiring a high-performing marketing team, fostering a culture of innovation, creativity, and collaboration.
- Providing guidance, mentorship, and professional development opportunities to team members.
- Defining and upholding the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice across all channels.
- Overseeing brand positioning, differentiation, and storytelling to resonate with target audiences.
- Conducting market research to identify customer needs, market trends, and competitive landscape, informing marketing strategies.
- Leading the conceptualization, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
- Driving digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
- Utilising analytics and data-driven insights to optimise digital strategies and increase online visibility.
- Collaborating with product and sales teams to plan and execute successful product launches and promotions.
- Developing go-to-market strategies that highlight product benefits and resonate with the intended audience.
- Overseeing public relations efforts, including media relations, press releases, and crisis communication strategies.
- Building relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
- Setting clear goals and key performance indicators (KPIs) for marketing initiatives and campaigns.
- Monitoring and analysing marketing metrics to measure ROI, campaign effectiveness, and overall marketing performance.
- Identifying new market opportunities and potential customer segments for business expansion.
- Collaborating with sales, product, and other departments to align marketing efforts with business objectives.
Firebird Industries, Navi Mumbai | May 2015 - Dec 2019
Director-Marketing
- Developed and executed comprehensive marketing strategies that align with the company's overall goals and objectives.
- Collaborated with the executive team to contribute marketing insights and perspectives to the overall business strategy.
- Defined and maintained the organisation's brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
- Developed brand positioning, differentiation, and storytelling to resonate with target audiences.
- Lead the conceptualisation, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
- Collaborated with creative teams to produce compelling and engaging content that resonates with the target audience.
- Drove digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
- Collaborated with product and sales teams to plan and execute successful product launches and promotions.
- Developed go-to-market strategies that highlight product benefits and resonate with the intended audience.
- Oversaw public relations efforts, including media relations, press releases, and crisis communication strategies.
- Built relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
- Identified and established strategic partnerships and collaborations to expand brand reach, customer base, and market influence.
Parker Industries, Navi Mumbai | May 2012 - Apr 2015
Assistant Director-Marketing
- Assisted the Director of Marketing in developing and implementing marketing strategies that align with overall business objectives.
- Contributed to the planning of marketing campaigns, initiatives, and tactics that drive brand awareness and customer engagement.
- Participated in the creation and execution of integrated marketing campaigns across multiple channels, including digital, print, and events.
- Collaborated with creative teams to develop compelling content that resonates with target audiences.
- Supported digital marketing efforts, including social media management, content creation, email campaigns, and SEO optimisation.
- Assisted in analysing data to evaluate the effectiveness of digital strategies and make recommendations for improvement.
- Contributed to maintaining the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
- Assisted in the development of brand positioning and storytelling strategies.
- Collaborated with internal teams, such as sales, product, and design, to align marketing efforts with business goals.
- Ensured seamless execution of events, from logistics to promotional materials.
ACADEMIC CREDENTIALS
EDUCATION:
- Master of Business Administration, Indian Institute of Management, Navi Mumbai, Jul 2001 – Apr 2003
- Bachelor of Business Administration, DLF Institute of Management, Mumbai, Jul 1998 - Apr 2001
PERSONAL DOSSIER
Languages Known- English, Hindi, and Marathi
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Vice President-Marketing Resume Sample, Resume Examples 2023
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