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VP-Marketing - Resume Example & Template

A Vice President of Marketing is a senior executive responsible for overseeing an organisation's marketing department and strategies. They play a pivotal role in driving the company's brand recognition, customer engagement, and revenue growth. This role involves developing and implementing comprehensive marketing plans, including advertising, digital marketing, public relations, and market research. Vice Presidents of Marketing analyse market trends, consumer behaviour, and competitive landscapes to make data-driven decisions and set strategic marketing goals. They collaborate with cross-functional teams to ensure marketing efforts align with the organization's overall business objectives. Additionally, they manage marketing budgets, evaluate campaign effectiveness, and lead efforts to build and maintain strong relationships with customers and stakeholders.

Resume of VP-Marketing in Text Format

PRIYANSHU BHATNAGAR

Phone Number: 9953776253 I Email: info@getsetresume.com I LinkedIn: linkedin.com/company/getsetresumes 

VICE PRESIDENT-MARKETING -leveraging 11+ years of experience

A visionary Vice President of Marketing with an extensive track record of driving brand growth, customer engagement, and revenue generation. Adept at leading cross-functional teams, fostering innovation, and leveraging data-driven insights to shape impactful campaigns and initiatives. 

PROFILE SUMMARY 

  • An exceptional marketing leader, with dedicated expertise in crafting and executing comprehensive marketing strategies that align with business objectives, deliver measurable results, and elevate market presence.
  • Track record of effectively leading diverse teams to deliver exceptional results, fostering collaboration, and inspiring professional growth.
  • Known for conceptualising and executing integrated marketing campaigns that resonate with target audiences and drive engagement.
  • An eloquent communicator and collaborator, adept at aligning marketing efforts with sales, product, and other departments.
  • Years of experience in driving organizational change, introducing new processes, and managing transitions for successful outcomes.

CORE COMPETENCIES

  • GTM Strategy
  • Marketing Dept. Leadership
  • Campaign Analytics 
  • Omni Channel Marketing
  • Market & Competitive Research
  • Budgeting & Negotiations 
  • CRM and Marketing Automation
  • KPI Benchmarking
  • Communication Skills

PROFESSIONAL EXPERIENCE 

Phoenix Industries, Navi Mumbai | Jan 2020 - Present 

Vice President-Marketing

  • Developing and executing comprehensive marketing strategies aligned with the company's goals, vision, and market trends.
  • Collaborating with C-suite executives to contribute marketing insights and perspectives to the overall business strategy.
  • Leading and inspiring a high-performing marketing team, fostering a culture of innovation, creativity, and collaboration.
  • Providing guidance, mentorship, and professional development opportunities to team members.
  • Defining and upholding the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice across all channels.
  • Overseeing brand positioning, differentiation, and storytelling to resonate with target audiences.
  • Conducting market research to identify customer needs, market trends, and competitive landscape, informing marketing strategies.
  • Leading the conceptualization, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
  • Driving digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
  • Utilising analytics and data-driven insights to optimise digital strategies and increase online visibility.
  • Collaborating with product and sales teams to plan and execute successful product launches and promotions.
  • Developing go-to-market strategies that highlight product benefits and resonate with the intended audience.
  • Overseeing public relations efforts, including media relations, press releases, and crisis communication strategies.
  • Building relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
  • Setting clear goals and key performance indicators (KPIs) for marketing initiatives and campaigns.
  • Monitoring and analysing marketing metrics to measure ROI, campaign effectiveness, and overall marketing performance.
  • Identifying new market opportunities and potential customer segments for business expansion.
  • Collaborating with sales, product, and other departments to align marketing efforts with business objectives.

Firebird Industries, Navi Mumbai | May 2015 - Dec 2019

Director-Marketing

  • Developed and executed comprehensive marketing strategies that align with the company's overall goals and objectives.
  • Collaborated with the executive team to contribute marketing insights and perspectives to the overall business strategy.
  • Defined and maintained the organisation's brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
  • Developed brand positioning, differentiation, and storytelling to resonate with target audiences.
  • Lead the conceptualisation, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
  • Collaborated with creative teams to produce compelling and engaging content that resonates with the target audience.
  • Drove digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
  • Collaborated with product and sales teams to plan and execute successful product launches and promotions.
  • Developed go-to-market strategies that highlight product benefits and resonate with the intended audience.
  • Oversaw public relations efforts, including media relations, press releases, and crisis communication strategies.
  • Built relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
  • Identified and established strategic partnerships and collaborations to expand brand reach, customer base, and market influence.

Parker Industries, Navi Mumbai | May 2012 - Apr 2015

Assistant Director-Marketing

  • Assisted the Director of Marketing in developing and implementing marketing strategies that align with overall business objectives.
  • Contributed to the planning of marketing campaigns, initiatives, and tactics that drive brand awareness and customer engagement.
  • Participated in the creation and execution of integrated marketing campaigns across multiple channels, including digital, print, and events.
  • Collaborated with creative teams to develop compelling content that resonates with target audiences.
  • Supported digital marketing efforts, including social media management, content creation, email campaigns, and SEO optimisation.
  • Assisted in analysing data to evaluate the effectiveness of digital strategies and make recommendations for improvement.
  • Contributed to maintaining the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
  • Assisted in the development of brand positioning and storytelling strategies.
  • Collaborated with internal teams, such as sales, product, and design, to align marketing efforts with business goals.
  • Ensured seamless execution of events, from logistics to promotional materials.

ACADEMIC CREDENTIALS 

EDUCATION: 

  • Master of Business Administration, Indian Institute of Management, Navi Mumbai, Jul 2001 – Apr 2003
  • Bachelor of Business Administration, DLF Institute of Management, Mumbai, Jul 1998 - Apr 2001 

PERSONAL DOSSIER

Languages Known- English, Hindi, and Marathi

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